Marketing-Associate in Applied Science
This program is designed to give an individual a variety of career options such as Customer Engagement, Sales, Telemarketing, Marketing, Retail Sales, Hospitality, Advertising, Travel & Tourism, and Management. This is an occupational program typically not designed to transfer; however, this program has been articulated to some senior institutions.
Required Courses
First Semester
| MRKT 100 | Principles of Marketing | 4 |
| MRKT 101 | Principles of Advertising | 4 |
| MRKT 103 | Professional Selling | 3 |
| CBUS 150 | Business Computer Systems | 3 |
| General Education Elective | 3 |
| Total Credit Hours: | 17 |
Second Semester
| MRKT 102 | Social Media for Business | 3 |
| MRKT 105 | Email Marketing | 3 |
| MRKT 200 | Digital Marketing | 3 |
| General Education Elective | 3 |
| Mathematics Elective | 3-5 |
| Total Credit Hours: | 15 |
Third Semester
| MRKT 104 | Content Creation | 3 |
| MRKT 202 | Social Media Management | 3 |
| Marketing Elective | 2-3 |
| Marketing Elective | 2-3 |
| Communication Elective | 3 |
| Total Credit Hours: | 15 |
Fourth Semester
| MRKT 201 | Marketing Analytics | 3 |
| MRKT 203 | Marketing Automation | 3 |
| MRKT 250 | Digital Promotion Strategy | 3 |
| Marketing Elective | 2-3 |
| General Education Elective | 3 |
| Total Credit Hours: | 15 |
Marketing Electives
Total Credit Hours: 62
For Associate in Applied Science degree, in addition to 3 hours in Communications and 3 hours in Science or Math, the student must complete an additional 9 hours of General Education coursework from any General Education category.