MRKT 250 Digital Promotion Strategy
The course is designed to provide students a hands-on experience in the world of marketing. Emphasis will be placed on how marketing has (and has not) changed due to the rise of social media and changes in the digital landscape. The overarching goal is to obtain a clear perspective on what's really happening in digital/social/mobile marketing so students may begin to appreciate its true value to customers, managers, and other stakeholders. Students will work in real time to develop a strategic digital marketing plan for an organization, gather quality creative content, execute a social media campaign utilizing management software, and finally measure and analyze its success. Much of the course will be spent prepping for and running select social platforms, providing continuous real-world experience for the student. Just as any digital marketer, students will be expected to create, communicate, problem solve, and improvise according to brand marketing and business goals. Throughout the course, students will receive strategy training in social media marketing; a HubSpot industry certification may be obtained upon successful completion of the certification exam.
Prerequisite
MRKT 104 MRKT 200