MRKT 105 Email Marketing
This course introduces email marketing principles and practices as well as the development and implementation of an email marketing strategy. The course includes topics such as developing an email marketing campaign, building an email marketing list, choosing email marketing distribution software, writing appropriate email messages, and employing email marketing analytics. Emphasis will placed on executing and monitoring an email campaign to achieve business objectives.
Students will receive real world experience through both simulations and email marketing platform training. Industry certifications/credentials available upon completion of training and certification exams.
Prerequisite
Place into ENGL 101