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2024-2025 Catalog

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Marketing-Associate in Applied Science

This program is designed to give an individual a variety of career options such as Customer Engagement, Sales, Telemarketing, Marketing, Retail Sales, Hospitality, Advertising, Travel & Tourism, and Management. This is an occupational program typically not designed to transfer; however, this program has been articulated to some senior institutions.

Required Courses

First Semester

MRKT 100Principles of Marketing

4
MRKT 101Principles of Advertising

4
MRKT 103Professional Selling

3
CBUS 150Business Computer Systems

3
Total Credit Hours:17

Second Semester

MRKT 102Social Media for Business

3
MRKT 105Email Marketing

3
MRKT 200Digital Marketing

3
Total Credit Hours:15

Third Semester

MRKT 104Content Creation

3
MRKT 202Social Media Management

3
Total Credit Hours:15

Fourth Semester

MRKT 201Marketing Analytics

3
MRKT 203Marketing Automation

3
MRKT 250Digital Promotion Strategy

3
Total Credit Hours:15

Marketing Electives

BOFF 217Digital and Print Medial Layout for Bus

3
BOFF 219Digital Publication Design for Business

3
BOFF 220Graphic Editing and Illustration

2
BOFF 260Professional Development

2
CSCI 101Intro to Python Programming

3
CSCI 105Intro to 3D Computer Graphics

3
CSCI 130Intro to Web Design: HTML/CSS

3
CSCI 150Database Concepts: SQL

3
CSCI 152Introduction to Power BI

3
DISN 100Disney Program I

3
DISN 200Disney Program II

3
GRPH 2012D Animation

3
JRNM 112Introduction to Mass Media

3
MRKT 106Intro to Sports Marketing

3
MRKT 107Branding for Athletes

3
MRKT 108Retailing and Merchandising

3
MRKT 205Consumer Behavior

3

Total Credit Hours: 62